During Black History Month, we celebrate the remarkable contributions of individuals like William Bryant, whose entrepreneurial spirit and commitment to community have made a lasting impact. As the proud owner of Juiceade, the first black-owned vegan store in the Southern Boulevard district in Crotona East, Bryant embodies resilience, innovation, and a profound dedication to promoting health and wellness.


Before venturing into entrepreneurship, Bryant’s journey began as a DJ, but his passion for health and well-being was always evident. Growing up in the South Bronx, he witnessed firsthand the disparities in access to nutritious food and essential resources. Determined to be a catalyst for change, Bryant envisioned Juiceade not only as a business venture but as a beacon of hope and accessibility in his community.

Juiceade isn’t just a store—it’s a testament to Bryant’s unwavering belief in the power of healthy living and community empowerment. Through his carefully crafted juices, tantalizing smoothies, and delectable vegan options, Bryant not only nourishes bodies but also fosters a sense of pride and possibility among his neighbors.

More than just a friendly face behind the counter, Bryant’s investment in his neighborhood speaks volumes about his commitment to uplifting those around him. By providing accessible, nutritious alternatives in a landscape often devoid of such options, he’s not only filling stomachs but also fueling dreams and aspirations.

During Black History Month, we honor pioneers like William Bryant, whose resilience, vision, and dedication inspire us all. His journey from DJ to business owner exemplifies the transformative power of determination, passion, and a steadfast belief in the potential of one’s own community. As we celebrate his achievements, let us also recommit ourselves to creating a future where equity, opportunity, and wellness flourish for all.