Southern Boulevard Merchant Association
Southern Boulevard Merchant Association
This month, we shine a spotlight on Juiceade, the vibrant vegan haven founded by William Bryant. As the first Black-owned vegan store in Crotona East’s Southern Boulevard district, Juiceade stands as a testament to Bryant’s dedication to health, wellness, and community. Transitioning from a DJ to an entrepreneur, Bryant’s vision for Juiceade was shaped by his experiences growing up in the South Bronx, where he saw the urgent need for nutritious food options. His store not only offers a variety of delicious juices, smoothies, and vegan meals but also serves as a beacon of hope and positive change. Bryant’s commitment extends beyond the counter, reflecting his deep-rooted desire to uplift and empower his neighborhood. Juiceade is more than a business; it’s a catalyst for healthier living and community pride.